Your brand.
Our business.
At Talent Roost, we elevate your brand with a blend of creativity and strategic finesse. Acting as your outsourced marketing department, we seamlessly integrate into your team, delivering everything from refined branding and captivating content to sophisticated social media strategies, on-target websites, and precision-driven digital lead generation. Our expertise extends to crafting polished sales materials and curating memorable in-person events like trade shows. With a focus on impact, Talent Roost ensures your brand not only stands out but resonates deeply with your audience.
Outsourced marketing.
In-house expertise.
Strategic Marketing Leadership
- Fractional CMO services
- Brand positioning & messaging
- Marketing strategy development
- Competitive & audience analysis
- Go-to-market strategy
- Campaign planning & execution
Branding & Creative Development
- Brand identity & logo design
- Brand storytelling & messaging
- Visual identity & brand guidelines
- Naming & tagline development
- Collateral design
Content & Storytelling
- Blog writing & thought leadership
- Case studies & success stories
- Video production & brand storytelling
- Infographics & visual content
- Email marketing & automation
Digital Marketing & Web Presence
- Website design & development
- SEO & website optimization
- Social media management & engagement
- Paid media & digital advertising
- Influencer & partnership marketing
Lead Generation & Sales Enablement
- Targeted demand generation campaigns
- Account Based Marketing (ABM)
- CRM & marketing automation
- Sales presentations & pitch decks
- Brochures, one-pagers & sales tools
- Proposal & RFP support
Event & Trade Show Support
- Trade show strategy & planning
- Booth design & brand presence
- Promotional materials & giveaways
- Speaking engagements & sponsorships
- Post-event follow-up campaigns
Public Relations & Brand Awareness
- Press releases & media outreach
- Crisis communication & reputation management
- Internal communications strategy
Data-Driven Marketing & Optimization
- Performance tracking & analytics
- Conversion rate optimization
- A/B testing & KPI measurement
- Customer insights & sentiment analysis
We make your job easier.
- We’re no nonsense.
- We’re masters at navigating complex terrain.
- Our job is to make your job better.
- Adaptability is in our DNA.
- Experience in a wide array of industries helps us serve yours.
- At the end of the day it’s about sending the right message to the right person via the right channel.
The company we keep.
The Talent Roost team has had the privilege of collaborating with a diverse range of brands—spanning global consulting firms, innovative startups, industry giants, and hidden champions. Whether household names or behind-the-scenes leaders, each client brings a unique challenge, and we thrive on crafting tailored marketing strategies that drive real impact. No matter the size or sector, our expertise adapts to meet your brand’s needs and elevate your presence in the market.
25 years in the making.
Talent Roost is built on a client roster that’s 25 years in the making. In 2000, Gretchen Eckland founded Culture22, an agency that partnered with some of the world’s most well-known brands. That journey shaped a deep understanding of what makes marketing truly impactful—strategy, creativity, and adaptability. Today, that expertise carries over into Talent Roost, where we bring the same high-caliber thinking and dedication to every client, helping brands of all sizes thrive.
As the fearless founder and lead strategist, Gretchen keeps the Roost running smoothly. With decades of experience guiding brands to greatness, she balances big-picture thinking with sharp instincts and a deep love for good ideas (and good coffee). She’s the glue, the guide, and the one with the best bird’s-eye view.
Gretchen Eckland
Head Chick
Rebecca brings the feathers—and the flair. As the Roost’s visual expert, she transforms ideas into beautifully crafted designs that stand out in the wild. Whether it’s digital, print, or something totally out of the nest, her eye for design keeps brands looking their best.
Rebecca Schingel
VPeep of Creative Plumage
Sara keeps Talent Roost’s clients singing in tune across social channels. Whether she’s writing scroll-stopping captions or building brand voice, she knows how to create content that resonates and builds real connection. Basically, if it’s chirpy and clever, Sara’s behind it.
Sara Lindsay
Chirp Director
Gavin may be the lone rooster in the Roost, but when it comes to digital advertising, he rules the perch. With deep expertise in Google Ads and all things PPC, Gavin turns clicks into conversions with sharp strategy, constant optimization, and unmatched insight. He’s our go-to for data-driven results—and he doesn’t even need to ruffle a feather to deliver them.
Gavin Boyd
Rooster of ROI
Taylor swoops in with strategy, precision, and impeccable timing. From lead gen to email campaigns and account-based marketing, she makes sure the right message lands in the right inbox at just the right time. She’s the steady wingbeat behind every growth initiative.
Taylor Smith
Nest Builder of New Business
If you’re here, chances are you heard about us from one of our clients—and you’ve already seen our work in action. We take pride in delivering strategic, impactful marketing that speaks for itself. While much of our work is crafted behind the scenes, we’re happy to share more. If you’d like to see examples from our current or past clients, just drop us a note—we’d love to connect.
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